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Word Choices: Using “Now” in a Button

Words can be funny things. We’ve been known to say some strange things, but wording in UI can be strange, too. There are so many different words a button can say, but what does the word Now mean in a button? After you click the Install Now, the following...

M2. Sometimes less is more.

 The new M2 MacBook Air looks amazing. The images remind us of PixelBook Go, a similarly svelt Chromebook with a touch screen. The MacBook Pro, meanwhile, retains exterior design of the M1 and Intel models. In historical context, changing the Air first…...

Apple’s M1 Process Deprioritization

There’s nothing like a new platform to turn things upside-down. And we’d argue that’s what Apple has done with M1. The Mac Studio announcement has inspired many to purchase M1-powered Macs for the first time. We have special advice to mind your Ps...

iMacs are colorful again!

The original iMac was iconic for its colorful design, but Apple’s subdued design limited it to white (in the G5), silver, and black for the majority of its life. The design of the new iMac is very intentional and that’s the point, but it’s not...