Frontier introduced a fantastic commercial to celebrate the changes they have been forced to make by TVPA (Television Viewer Protection Act). If you have followed my previous blog entries, you’ll learn about how Frontier was forced to eliminate its fees, but also how it may have adjusted its pricing to increase the cost of service. TVPA may not have protected customers the way it intended, but it’s certainly resulted in some fantastic commercials.
Update: I (Devin) would later consult for Frontier Communications’ restructure and rebranding efforts through Bottle Rocket Studios contract after it declared bankruptcy. I worked alongside McKinsey & Company to help Frontier revise its marketing toward potential new customers. Perhaps this post is part the reason I was tasked? Who is to say?